Finding demand, selling and working for free
A simple way of getting opportunities
Hey guys, I'm glad to bring you today's newsletter. Today, we'll be talking about finding demand, being a social listener and working for free.
*What is finding demand?*
Opportunities are abundant but very few people are able to spot it. Great freelancers and successful businesses are built by people who hit the rod when it's hot. The world works on a simple principle of supply and demand. A lot of times, people ask why aren't people buying my service or why I'm I not able to sell my product. There could be multiple reasons for it:
1. *You're not selling at all* (which means you're lazy and aren't reaching out to people on social media, cold emailing or cold calling)
2. *There's no demand* (You're trying to sell something that no one wants)
Demand for skills like web-dev, graphic designing, video editing, ML will always exist, you just need to find the right person who needs it.
As Tim Ferris says in his book "4 hour workweek", it's totally fine if you have few clients, just make sure they are loyal and pay you decent.
My point is it's all about finding those 4-5 clients out of 1,000s of businesses who'll actually use your service.
*What is social listening?*
You need be a keen observer and curiosity should drive you. The only way to spot opportunities and captilize on it is by observing the world around you, understanding people's behaviour, and spotting demand for a particular service. For example, when I was starting my YT channel, I noticed that there was no BITS Pilani content on the internet, so I spotted an opportunity and started making videos there. Later, I found out that there were no genuine freelancing videos, so I spotted another opportunity.
Let's take an example of building website. There are so many website builders out there like Wix, how can you differentiate yourself and compete with those companies as freelancers? It's simple, you need to spot a demand. Go to Twitter, go to LinkedIn and find out how many people are just starting a new business or a startup of their own, they are the people who would definitely require a website. Call them and tell them about your portfolio. It's all about being on the internet and looking out for new opportunities. It's a very tedious process but trust me, you'll strike gold if you keep doing it.
Also, there are tons of webinars and online conferences happening, go to sites like [F6s.com] and [angel.co] and attend those webinars. You can meet new people, business owners and fellow freelancers. Building a network always helps. The more you put yourself out there, the more people recognise you and the better it is for your prospects.
*Working for free*
I know most of you are students and lack credibility. The best way to gain credibility is by working with industry experts for free. By this, I don't mean working with people who might simply exploit you. Try working with people, who might give you access to their network, who might help you become better at your skills and with someone whom you idolise. The more value you provide them, the better it is for your credibility. I've worked for free for a lot people and that's what helped me understand the industry.
It's just like how Jio gave its services for free, established credibility and then captured the market. If your financial situation doesn't allow you to do this, then settle for a low paying job but at the same time, interact with smart people from the industry who might help you get uplifted in life.
Few podcasts, I started listening to: Y-combinator: [
Do let me know what you think about it. I'm always open for feedback. See you next week :) Also, save my number!